Putting Californian surf culture into a new energy bar for the Asian market.

A California-inspired, energy bar packed with natural, plant-based ingredients, specially created for the Hong Kong, Taiwan and China markets.

Emotive worked with the Oomph team to create the brand right from the very start, articulating a distinctive brand story and design language that took inspiration from the Californian lifestyle – a place where an active, healthy and sustainable culture chimed with the core elements of Oomph!

A fun project from start to finish, Emotive created the brand vocabulary, logo and packaging, as well as an easy-to-use eCommerce site.