A breath of fresh Nordic air in the Hong Kong fresh meat market

HK Scan is the leading meet producer in Scandinavia.  They approached Emotive with two brands that they wanted to launch in Hong Kong  – Flodins and SCAN.

Flodins – Creating locally relevant branding.

Already well established in Europe as the leading Nordic premium meat producer, Flodins looked to us to help their entry into Asian markets.

Working with the existing brand identity, we repositioned the brand and redesigned all imagery to suit Asian consumers.  Respecting and emphasising Flodins’ brand values and commitment to quality, we created strong designs and guidelines to develop future marketing materials for Asia.  These included fresh and frozen product packaging, new website, tasting events and in-store promotional campaigns – all with appropriate collateral.

SCAN – Generating in-store buzz with a celebrity chef.

Emotive created a similar suite of branding and packaging designs for SCAN, as well as organising a number of launch events showcasing top Nordic chefs.