Flodins – Creating locally relevant branding.
Already well established in Europe as a leading Nordic meat producer, Flodins looked to Emotive to help expand its operations into Asia.
Working with a strong existing brand identity, we redesigned the imagery to suit Asian consumers, carefully respecting and emphasizing Flodins’ values and commitment to quality. We also created a flexible template of guidelines to accommodate future product expansion.
SCAN – Generating instore buzz with a celebrity chef.
Emotive created a similar suite of branding and packaging for SCAN, plus a number of launch events showcasing top Nordic chefs.