HK Scan

HK Scan is the leading Scandinavian meat producer with two brands that they wanted to launch in Hong Kong Flodins and SCAN.

Flodins – Creating locally relevant branding.

Already well established in Europe as a leading Nordic meat producer, Flodins looked to Emotive to help expand its operations into Asia.

Working with a strong existing brand identity, we redesigned the imagery to suit Asian consumers, carefully respecting and emphasizing Flodins’ values and commitment to quality. We also created a flexible template of guidelines to accommodate future product expansion.

SCAN – Generating instore buzz with a celebrity chef.

Emotive created a similar suite of branding and packaging for SCAN, plus a number of launch events showcasing top Nordic chefs.